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Amazon deflects responsibility on fake reviews but admits 200M were blocked last year amazon glitch Image Credits: TechCrunch Amazon reviews have become notoriously unreliable as indicators of quality as the store has given itself over willingly to counterfeits, AliExpress resellers and promotion of the company's internal brands (developed with the benefit of seller data). Multiple reports have found organized efforts to spam the store with meaningless five-star reviews in exchange for free products or cash. I have myself received such offers, or sellers promising payment for raising a star rating. After the requisite preliminary palaver about being "obsessed with delighting customers" and all that, Amazon explains that it, like all big tech giants, uses automated systems to vet reviews before they go up. The company has always been cagey about the actual numbers, but in this post it drops a whopper: "In 2020, we stopped more than 200 million suspected fake reviews before they were ever seen by a customer." 200 million is a lot no matter how you look at it, but it's really a lot when you consider that Amazon told CNBC that same year that it "analyze[s] over 10 million review submissions weekly," which adds up to somewhere north of 520 million submissions yearly. These two Amazon-provided numbers suggest that a third of all reviews submitted, at a minimum, are rejected as fake. Groups organizing on social media numbering in the tens of thousands have been repeatedly pointed out as major contributors to the fake review ecosystem. Amazon writes that in the first quarter of 2020, it reported 300 such groups to the platforms hosting them, and the same period in 2021 it reported over 1,000. Takedown times have increased, but it's hard to take this increase as anything other than a thriving business model - certainly not something in the process of being stamped out. "It is imperative for social media companies to invest adequately in proactive controls to detect and enforce fake reviews ahead of our reporting the issue to them," Amazon declares. Indeed social media companies are being pressed from multiple directions to take more responsibility for what users do on their platforms, but they make the same noises Amazon does: "we're doing what we can," (and, it is left unsaid, clearly it's not enough). camera bag cyber monday

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