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Amazon deflects responsibility on fake reviews but admits 200M were blocked last year amazon glitch Image Credits: TechCrunch Amazon admits it has a fake review problem, but does its best to spread the blame around in a new post detailing the issue. After numerous reports for years that the online retail giant is overrun with knock-off products and faked or farmed reviews, the company aims to look as if it is finally putting its foot down, but no new efforts or rules are discussed - rather, it is others that need to step up their work to keep Amazon safe. 200 million is a lot no matter how you look at it, but it's really a lot when you consider that Amazon told CNBC that same year that it "analyze[s] over 10 million review submissions weekly," which adds up to somewhere north of 520 million submissions yearly. These two Amazon-provided numbers suggest that a third of all reviews submitted, at a minimum, are rejected as fake. Groups organizing on social media numbering in the tens of thousands have been repeatedly pointed out as major contributors to the fake review ecosystem. Amazon writes that in the first quarter of 2020, it reported 300 such groups to the platforms hosting them, and the same period in 2021 it reported over 1,000. Takedown times have increased, but it's hard to take this increase as anything other than a thriving business model - certainly not something in the process of being stamped out. "It is also critical that we hold bad actors-and the service providers that provide them with fake reviews-accountable for their activity," the post continues. But while lawsuits and partnerships with law enforcement are part of that, once again the call to "work together" rings hollow when Amazon itself is where the activity occurs and the company is in complete control of that ecosystem. Though it has banned some major players from the store, innumerable others flout the rules with impunity. Nowhere in the post does Amazon detail any new steps it will take to deter these bad actors or crack down on the pervasive gaming of the system for which it sets the rules. It will "continue to enhance" its detection tools, "streamline processes" for partnerships, and "work hard" at keeping scammers accountable. In other words, it will keep doing exactly what it has been doing this whole time - which is what put it in this position in the first place. camera bag cyber mondayburberry outlet bags handbags

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